Making Trade Shows Interesting

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Aug 192004
 

One of the hard parts about run­ning a con­fer­ence is fig­ur­ing out a reas­on­able strategy for the trade show. Some con­fer­ences don’t have a trade show at all; if you can get the attendees to pay all the costs asso­ci­ated with an event, then that’s a worth­while strategy. 

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