I’m not in marketing, so I’m not going to pontificate on how companies should design the look and feel of their websites, nor on what they should say on their websites. But there are some really basic things that companies should do to make their websites more usable, at least to a first degree.
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Here’s a fascinating piece discussing how fixed prices on books in Germany was actually pushing prices down (contrary to economic theory), while supporting a wide range of booksellers.
When I was last in Germany, apart from my usual beef about German booksellers not taking credit cards, I found no reason to complain about the range [...]
I know why it happened, but it still strikes me as odd, the fact that the goalposts kept moving, as it were, with copyright. And it’s weird no matter whether the copyright is there to give other people rights to use, copy and modify the work, or rights to the author to protect and profit [...]
I’ve written in this blog before about UPS and their brokerage fees. I just today had another example. I ordered something from the U.S. (knitting gadgets I haven’t found in stores in Canada) and the order was $US50. Works out to about $53 Canadian at current rates. The brokerage fee that UPS charged me to [...]
When I was at university in Auckland, one guy said to me that he hadn’t realized he was sexist until he met me. I’ve always found discrimination based on the biological capability of bearing children to make about as much sense as discrimination based on eye colour. It seems much of the world doesn’t agree, [...]
I see Dave Shea has been explaining why he doesn’t typically order goods online; I’ve ordered lots of goods online and had mixed experiences. I usually only buy online if 1) I can’t find what I’m looking for locally, or 2) it’s substantially cheaper than buying locally. I also make sure of warranty implications for [...]
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