{"id":1175,"date":"2013-05-01T16:25:36","date_gmt":"2013-05-01T23:25:36","guid":{"rendered":"http:\/\/www.laurenwood.org\/anyway\/?p=1175"},"modified":"2013-05-01T16:25:36","modified_gmt":"2013-05-01T23:25:36","slug":"shopping-ux","status":"publish","type":"post","link":"https:\/\/www.laurenwood.org\/anyway\/2013\/05\/shopping-ux\/","title":{"rendered":"Shopping UX<\/span>"},"content":{"rendered":"

I just bought some\u00adthing on the Cana\u00addian Lowes <\/a>site and it struck me how much time and thought they obvi\u00adously put into the UX<\/span>. The item pages con\u00adtained the usu\u00adal recom\u00admen\u00added oth\u00ader items, reviews, etc, that you can see every\u00adwhere. It was the oth\u00ader inform\u00ada\u00adtion on the item page that caught my attention.<\/p>\n

I found the item through online search, but it was easy, with obvi\u00adous bread\u00adcrumbs, to find related items. The \u2018ship\u00adping included\u2019 was prom\u00adin\u00adent but not over\u00adpower\u00ading (for a large item, I prefer it to be shipped to me but don\u2019t want to pay a for\u00adtune for ship\u00adping). The page included links, near the \u2018Add to Cart\u2019 but\u00adton, to both the ship\u00adping and return policies, and the estim\u00adated ship\u00adping date was easy to see, even before adding the item to the shop\u00adping cart.<\/p>\n

The big changes that I noticed came next. Where so many shop\u00adping sites ask you to cre\u00adate an account, login, etc, this one simply re-con\u00adfigured the check\u00adout work\u00adflow. After the usu\u00adal steps (fill out ship\u00adping address, pay through paypal\/credit cards) there were two things I noticed. First, the return page gave the option of adding anoth\u00ader email address to have the noti\u00adfic\u00ada\u00adtion sent there as well, sug\u00adgest\u00ading I not close the page until the email noti\u00adfic\u00ada\u00adtion arrived (which it did, promptly). And second, it was only after the trans\u00adac\u00adtion was com\u00adpleted that the site asked me if I wanted to add a pass\u00adword so I could track the status of the ship\u00adment. I can track the status using a link in the noti\u00adfic\u00ada\u00adtion email but I added a pass\u00adword any\u00adway. So now I also have a Lowes account, cre\u00adated with very little friction.<\/p>\n

This seems a sens\u00adible time to encour\u00adage the site vis\u00adit\u00ador to cre\u00adate an account. I\u2019d already bought some\u00adthing, it\u2019s quite likely I\u2019ll buy oth\u00ader large items in the same way, and it did\u00adn\u2019t take much time or decision-mak\u00ading. Kudos to Lowes for listen\u00ading to their UX<\/span> people.<\/p>\n","protected":false},"excerpt":{"rendered":"

I just bought some\u00adthing on the Cana\u00addian Lowes site and it struck me how much time and thought they obvi\u00adously put into the UX<\/span>. The item pages con\u00adtained the usu\u00adal recom\u00admen\u00added oth\u00ader items, reviews, etc, that you can see every\u00adwhere. It was the oth\u00ader inform\u00ada\u00adtion on the item page that caught my atten\u00adtion. I found \u2026 Con\u00adtin\u00adue read\u00ading \u201cShop\u00adping UX<\/span>\u201d<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"activitypub_content_warning":"","activitypub_content_visibility":"","activitypub_max_image_attachments":3,"activitypub_interaction_policy_quote":"","activitypub_status":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-1175","post","type-post","status-publish","format-standard","hentry","category-identity"],"_links":{"self":[{"href":"https:\/\/www.laurenwood.org\/anyway\/wp-json\/wp\/v2\/posts\/1175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.laurenwood.org\/anyway\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.laurenwood.org\/anyway\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.laurenwood.org\/anyway\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.laurenwood.org\/anyway\/wp-json\/wp\/v2\/comments?post=1175"}],"version-history":[{"count":7,"href":"https:\/\/www.laurenwood.org\/anyway\/wp-json\/wp\/v2\/posts\/1175\/revisions"}],"predecessor-version":[{"id":1182,"href":"https:\/\/www.laurenwood.org\/anyway\/wp-json\/wp\/v2\/posts\/1175\/revisions\/1182"}],"wp:attachment":[{"href":"https:\/\/www.laurenwood.org\/anyway\/wp-json\/wp\/v2\/media?parent=1175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.laurenwood.org\/anyway\/wp-json\/wp\/v2\/categories?post=1175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.laurenwood.org\/anyway\/wp-json\/wp\/v2\/tags?post=1175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}